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	<title>Cefepedia</title>
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	<description>CEFEINDO Resource Center</description>
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		<title>Cefepedia</title>
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		<item>
		<title>Status Stories</title>
		<link>http://cefepedia.wordpress.com/2008/04/11/status-stories/</link>
		<comments>http://cefepedia.wordpress.com/2008/04/11/status-stories/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 14:11:35 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/?p=44</guid>
		<description><![CDATA[April 2008 &#124; From status symbols to status stories Ah, storytelling, yet another holy grail in the wonderful world of marketing. What&#8217;s new in this field? How about companies no longer inundating consumers with their &#8216;brand stories&#8217;, but instead helping customers tell a story to other consumers. Not to promote that particular brand, but to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=44&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cefeindo</media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_statusstories.png" medium="image">
			<media:title type="html">&#34;STATUS STORIES&#34;</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/statusstories.jpg" medium="image">
			<media:title type="html">STATUS STORIES</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/tt_statustories.png" medium="image">
			<media:title type="html">why now?</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/amiens.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/tt_1.png" medium="image">
			<media:title type="html">1. Uniqueness</media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/family.jpg" medium="image">
			<media:title type="html">Families</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/tt_2.png" medium="image">
			<media:title type="html">2. Visibility</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/bling.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/tt_3.png" medium="image">
			<media:title type="html">3. Alternative status sources</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/bags.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_statusless.png" medium="image">
			<media:title type="html">Status-less consumption?</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/statusless.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_1.png" medium="image">
			<media:title type="html">1. STATUS STORIES &#38; conversation starters</media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/hubwear.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/DNA11.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/mydna.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/cufflinks.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/dominos.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/flattenme.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/kideo.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/yosimiya.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/requiemforyou.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/mykleenex.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_2.png" medium="image">
			<media:title type="html">2. STATUS STORIES &#38; PREPPING</media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/function.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/kas.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/bugaboo.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/private.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/ft.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_local.png" medium="image">
			<media:title type="html">Local and authenticity still rule </media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/milk.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/storage.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/rug.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/knit.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_eco.png" medium="image">
			<media:title type="html">Eco</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/treenation.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/dole.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/coffee.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/timberland.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_storylabels.png" medium="image">
			<media:title type="html">Story labels</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/codes.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/ishikawa.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/shotcoded.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_more.png" medium="image">
			<media:title type="html">More participating, more doing</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/sellaband.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/styleshake.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/xboxlive.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_3.png" medium="image">
			<media:title type="html">life caching and casting</media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/status.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/t_opportunities.png" medium="image">
			<media:title type="html">Opportunities</media:title>
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		<media:content url="http://www.trendwatching.com/img/briefing/2008-04/opportunities.jpg" medium="image">
			<media:title type="html">Opportunities</media:title>
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		<item>
		<title>Being spaces</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/being-spaces/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/being-spaces/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:11:38 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/being-spaces/</guid>
		<description><![CDATA[With face-to-face communication being rapidly replaced by email and chat, goods and services being purchased online, and big city apartments shrinking year by year, urban dwellers are trading their lonely, cramped living rooms for the real-life buzz of BEING SPACES: commercial living-room-like settings, where catering and entertainment aren&#8217;t just the main attraction, but are there [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=43&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/being-spaces/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3433dedb8d46428a126a2034f763dc77?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">cefeindo</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/newsletters/NOV02/BEINGSPACES.gif" medium="image" />
	</item>
		<item>
		<title>Snobmoddities</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/snobmoddities/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/snobmoddities/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:11:08 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/snobmoddities/</guid>
		<description><![CDATA[Describes the phenomenon of turning completely mundane commodities into chic, popular luxury items or goods, offering consumers a bewildering number of varieties of what were once invisible parts of daily life. Witness a recent Forbes article about ‘Salt Chic’ (Forbes, October 28, 2002) featuring Californian restaurant chefs using 20 varieties of gourmet sodium chloride, with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=42&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/snobmoddities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3433dedb8d46428a126a2034f763dc77?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">cefeindo</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/newsletters/NOV02/SNOBMODDITIES.gif" medium="image" />
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		<item>
		<title>Jingle casting</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/jingle-casting/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/jingle-casting/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:10:40 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/jingle-casting/</guid>
		<description><![CDATA[Remember the ’80s? When brands like Nike and Lacoste introduced the brilliant idea (for them) of making customers pay to display their logos? Ever since, human branding has seen extremes like tattooed logos on body parts, and brand icons shaved onto heads. Now, with the current wildfire-like spread of mobile/cell phones, expect audio to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=41&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/jingle-casting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3433dedb8d46428a126a2034f763dc77?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">cefeindo</media:title>
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		<media:content url="http://www.trendwatching.com/newsletters/NOV02/JINGLECASTING.gif" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/NOV03/vendingmachines.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/NOV03/cokesmsjapan.jpg" medium="image" />
	</item>
		<item>
		<title>Massclusivity</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/massclusivity/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/massclusivity/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:10:09 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/massclusivity/</guid>
		<description><![CDATA[The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man&#8217;s immense need for respect and privilege. The more access consumers have to outstanding quality goods and services (the DVD player in your living room probably doesn’t differ too much from the one Queen Elizabeth’s grandchildren use to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=40&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/massclusivity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3433dedb8d46428a126a2034f763dc77?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">cefeindo</media:title>
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		<media:content url="http://www.trendwatching.com/newsletters/NOV02/MASSCLUSIVITY.gif" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/OCT03/privatair_2.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/NOV03/hometheaters.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/mar04/thailand.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/mar04/eliteCard.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/mar04/thailandElite.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/mar04/flyersClub.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/img/briefing/2006-05/divider.png" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/DEC04/blackCards400.jpg" medium="image" />

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		<media:content url="http://www.trendwatching.com/newsletters/DEC04/cayenneTarmac400.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/DEC04/LH_terminal400.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/dec04/crystalMiniSilver.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/DEC04/minaAsalaam400.jpg" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/DEC04/sixtNoTop400.jpg" medium="image" />

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	</item>
		<item>
		<title>Prosperity denial</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/prosperity-denial/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/prosperity-denial/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:08:50 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/prosperity-denial/</guid>
		<description><![CDATA[Phenomenon describing the unfounded resistance to spending money on minor indulgences, even though one’s personal wealth and prosperity allow for it. While actual purchasing power has increased immensely over the last 50 years, deep, almost generational convictions remain about ‘exuberant’ versus ‘responsible’ behaviour. PROSPERITY DENIAL applies to small luxuries such as gourmet coffees on-the-go, taking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=39&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/prosperity-denial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3433dedb8d46428a126a2034f763dc77?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">cefeindo</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/newsletters/NOV02/PROSPERITYDENIAL.gif" medium="image" />
	</item>
		<item>
		<title>Resort rebirth</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/resort-rebirth/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/resort-rebirth/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:08:31 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/resort-rebirth/</guid>
		<description><![CDATA[Europeans who previously favoured the Spanish Costas can now snap up ten-day package deals to the Dominican Republic for EUR/USD 600, including flight, accommodation and free food and drinks. Once-popular hotels in Phuket are outdone by prettier, more exotic boutique resorts on even remoter islands. In such a radically changing market, many traditional resorts and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=38&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/resort-rebirth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cefeindo</media:title>
		</media:content>

		<media:content url="http://www.trendwatching.com/newsletters/DEC02/RESORTREBIRTH.gif" medium="image" />

		<media:content url="http://www.trendwatching.com/newsletters/NOV03/hongkong.jpg" medium="image" />
	</item>
		<item>
		<title>Sympvertising</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/sympvertising/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/sympvertising/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:08:06 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/sympvertising/</guid>
		<description><![CDATA[When catering to those less than fabulously rich, TRENDWATCHING.COM recommends infusing consumer advertising with a pinch of sympathy that acknowledges the tougher times most consumers are currently experiencing. SYMPVERTISING works well with both commodities and luxury services: the latter can be promoted as small indulgences to ‘ease the pain’ (see &#8216;PROSPERITY GAP&#8217; in our November [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=37&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://cefepedia.wordpress.com/2008/03/22/sympvertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>The non-cyclical rich</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/the-non-cyclical-rich/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/the-non-cyclical-rich/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:07:46 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

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		<description><![CDATA[As unfair as it may seem, the world counts a growing number of individuals who couldn’t care less about a 0.2% drop in economic growth or even a full- blown recession. According to a June 2002 Merrill Lynch/Cap Gemini report, more than 7,000,000 people worldwide possess investable assets of at least US$1 million. Excluding real [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=36&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Floridasation</title>
		<link>http://cefepedia.wordpress.com/2008/03/22/floridasation/</link>
		<comments>http://cefepedia.wordpress.com/2008/03/22/floridasation/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 11:06:19 +0000</pubDate>
		<dc:creator>cefeindo</dc:creator>
				<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://cefepedia.wordpress.com/2008/03/22/floridasation/</guid>
		<description><![CDATA[Aging, wealthy baby boomers from cold and Northern climates will increasingly want to spend large parts of their working/non-working lives in warmer regions, longing for an abundance of sun, comfort and companionship. In the US, Florida has long established itself as such a region for America’s senior citizens. Now it is Southern Europe’s turn to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cefepedia.wordpress.com&amp;blog=3240808&amp;post=35&amp;subd=cefepedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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